Conjoint analysis is the analytical technique used in discrete choice experiments (DCEs), which is used in healthcare to evaluate preferences from participants (patients, payers, commissioners) for different attributes of a intervention, without directly asking them to state their preferred options.

How to cite: Conjoint Analysis [online]. (2016). York; York Health Economics Consortium; 2016. https://www.yhec.co.uk/glossary/conjoint-analysis/

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