Rob Malcolm sitting on the edge of a sofa, smiling at the camera. Greenery is vivible through the windows behind him

Robert Malcolm

Project Director

Rob is a Project Director at YHEC, specialising in health economics. Since joining the company in 2020, he has worked on and managed a diverse portfolio of projects, providing valuable insights across the pharmaceutical, medical device and digital health technology sectors. He has also been heavily involved in YHEC's role as an external assessment group for NICE. Here, he has led the development, critique and reconstruction of economic models for HTA.

As a former Assistant Economist for the Government Economic Service, Rob brings a rigorous approach to delivering timely and insightful analysis for policy decisions. He is skilled in managing projects with tight deadlines and complex, multi-year initiatives, balancing a comprehensive perspective with attention to detail and building confidence through open communication.

Rob also contributes to the academic community and is passionate about education. He regularly leads external training for clients and supervises students on the MSc Health Economics program at the University of York, where he was awarded his own MSc in Health Economics.

Explore Rob's recent publications

Peer-reviewed publication

Estimating the Cost and Carbon Output of Musculoskeletal Primary Care Management Decisions: A Retrospective Analysis of Electronic Health Records

YHEC authors: Melissa Pegg, Rebecca Naylor, Robert Malcolm, Hayden Holmes
Publication date: March 2025
Journal: The International Journal of Health Planning and Management
Conference proceeding

Evaluating the Cost-Effectiveness of Integrated Smoking Cessation within Lung Cancer Screening, using a Health Economic ModelĀ 

YHEC authors: Robert Malcolm, Rebecca Naylor, Hayden Holmes
Publication date: March 2025
Conference: Annual British Thoracic Oncology Group Conference, Belfast
Type of conference proceeding: Poster
Conference proceeding

Cutting Through the Confusion: Selecting Comparators in Digital Health Technology Evaluation

YHEC authors: Rebecca Naylor, Robert Malcolm, Hayden Holmes
Publication date: November 2024
Conference: ISPOR EU, Barcelona
Type of conference proceeding: Poster