Synthesising, evaluating and communicating the value of pharmaceutical products

At YHEC, we work across the evidence spectrum to help pharmaceutical clients generate and strengthen the evidence needed to support access, pricing and adoption decisions. YHEC’s role is to help our clients ask the right questions early, critically explore the evidence landscape, and prepare for scrutiny from stakeholders. Because we also advise health systems, we are attuned to how evidence is interpreted. Our position enables us to challenge assumptions, ensuring evidence stands up to review and remains relevant as policy evolves. This dual perspective allows us to support pharmaceutical clients with both technical robustness and practical foresight. We also offer a range of training courses to help upskill teams in health economics, evidence synthesis, and market access.

How can YHEC help the pharmaceutical industry?

YHEC can help the pharmaceutical industry through every stage of a product’s life-cycle:

During early development phases, we help you to:

  • Conduct early reviews to identify the unmet needs and disease burden and define the patient population. 
  • Develop early economic models to explore pricing thresholds, assess early cost-effectiveness, and inform go/no-go decisions for pipeline candidates.
  • Validate existing disease-specific patient-reported outcome measures (PROMs), or develop new PROMs if none currently exist.
  • Navigate uncertainty with clear, structured and forward-looking evidence strategies tailored to your product’s specific context, incorporating methods like structured expert elicitation.
  • Embed considerations of sustainability and equity into your initial evidence plans to align with evolving societal values.

YHEC will help you to:

  • Integrate the patient voice and broader real-world perspectives on health equity and inclusion into evidence development by using outcomes research in a meaningful manner.
  • Synthesise your evidence and value story through literature reviews, economic models and statistical analysis.
  • Create compelling value communications that are easy to interpret and resonate with stakeholders.
  • Align internal evidence with the expectations of HTA bodies to avoid costly rework and improve the chances of positive outcomes.
  • Identify and address evidentiary challenges in rare, niche or complex indications through expert data synthesis and rigorous statistical analysis.
  • Conduct structured expert elicitation where evidence may be limited, incomplete, or uncertain.
  • Map utility values collected using disease-specific patient-reported outcome measures (PROMS) to generic PROMs (e.g. EQ-5D).

For successful market access, your health technology assessment (HTA) and reimbursement submissions must be robust and thorough. We provide support to:

  • Anticipate payer and decision-maker expectations for models and evidence strategies.
  • Adapt global evidence to local HTA requirements, ensuring your submission is relevant and persuasive for specific national or regional contexts.
  • Create compelling, aligned and defensible HTA submissions that resonate with stakeholders.
  • Prepare for HTA consultations and scientific advice meetings.

After launch, continuous evidence generation is important for long-term success. We help you to:

  • Strengthen value propositions with data that reflect the lived experiences of patients.
  • Address any new evidentiary challenges that emerge in the real world.
  • Prepare for evolving healthcare expectations by embedding considerations of sustainability and ethics into your ongoing evidence plans.
  • Analyse patient registries and health databases to collect real-world data supporting your product.
  • Leverage real-world evidence to enhance your value messages and communications.
It’s been a pleasure working with you. You’ve demonstrated great modelling skills and have shown great flexibility to adapt the models as our evidence base and needs evolved, which is something we very much appreciated.
Model Lead, Major Pharmaceutical Affiliate, France

Talk to our expert

For more information about our work with the pharmaceutical sector, talk to our expert – Stuart Mealing.

A headshot of Stuart Mealing looking towards the camera against a neutral, grey background